Last winter season, the independent market research institute market conducted face-to-face interviews in Austrian ski resorts to investigate the attitudes of winter sports enthusiasts towards sitour's advertising media. The results once again impressively confirm: advertising in the mountains attracts attention, is well received and is remembered!
In the unique leisure world of the mountains, sitour offers out-of-home campaigns optimum performance in highly frequented advertising spaces combined with the most attractive advertising media.
According to a survey, winter sports enthusiasts are most likely to notice advertisements
They also remember them best there: up to two thirds of those surveyed remember the advertising appearances when the brand is mentioned and as many as 80 percent when the motifs are presented.
Out-of-home campaigns in the mountains are rated extremely positively by winter sports enthusiasts:
Source: market Marktforschungs-Ges.m.b.H. und Co.KG, February 2025
With sitour as a competent and experienced partner, advertisers from all sectors can make the most of the lasting impact and great popularity of out-of-home advertising in the mountains among a sports-loving, young and high-income audience .
Whether year-round or seasonal advertising presence, the sitour media consultants provide information and advice on the national and regional campaign opportunities in Austria's mountain regions and put together tailor-made media packages with carefully selected locations - to suit the target group and budget.
Coolcation in mountain regions is booming. The mountain summer in Austria is therefore ideal for strong brand presentations and for reaching target groups where they are relaxed, active and particularly receptive.
Out-of-home advertising in Austria's alpine world of experience combines emotions with reach and makes brands visible where they are guaranteed attention.
With the new Loischkopfbahn and state-of-the-art digital information systems, the ski area Brandnertal is raising their year-round offer to a high-quality, future-proof level.
The ski resort Kappl is starting the 2025/26 winter season with innovative new features: the newly built slide lift and modern information systems from sitour.
The Stubai Glacier starts the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a modernized information and guidance system.
sitour expands panoramic maps with individually illustrated icons - for even better orientation and guest information in summer mountain regions
sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.