The Austrian ropeway industry can look back on a very successful winter:
The relaxed nature and adventure environment in ski regions has been proven to create a deeper emotional connection to brands and messages than in everyday urban life and also guarantees target group-specific contacts, high visibility and strong sympathy values among winter sports enthusiasts.
In this attention-grabbing advertising environment, advertisers can secure analog and/or digital out-of-home media for successful brand appearances in winter - at the best locations in the preferred ski resorts.
With decades of expertise and experience, the sitour team works with the customer to create a customized winter or annual campaign, tailored to the target group, advertising media and locations. This allows advertising budgets to be used optimally and messages to be placed specifically where winter becomes an experience.
Coolcation in mountain regions is booming. The mountain summer in Austria is therefore ideal for strong brand presentations and for reaching target groups where they are relaxed, active and particularly receptive.
Out-of-home advertising in Austria's alpine world of experience combines emotions with reach and makes brands visible where they are guaranteed attention.
With the new Loischkopfbahn and state-of-the-art digital information systems, the ski area Brandnertal is raising their year-round offer to a high-quality, future-proof level.
The ski resort Kappl is starting the 2025/26 winter season with innovative new features: the newly built slide lift and modern information systems from sitour.
The Stubai Glacier starts the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a modernized information and guidance system.
sitour expands panoramic maps with individually illustrated icons - for even better orientation and guest information in summer mountain regions
sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.
The latest survey carried out in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and is remembered for a long time.
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.