The summer months in the mountains are becoming increasingly important: in addition to hiking trails, bike parks, climbing gardens and mountain huts, adventure trails, theme parks, summer toboggan runs, viewpoints, recreation areas and much more are attracting an ever wider target group of vacation guests and locals. This diversity also places new demands on the presentation of the leisure infrastructure on the panoramic maps. Standardized black and white pictograms reach their limits here - they cannot convey the uniqueness of the attractions at a glance and clearly on the panorama.
As an expert in information, guidance and safety systems in the mountains, sitour offers an innovative solution: hand-illustrated icons that are individually designed for each mountain region. Together with the customer, illustrations are created that are not only larger and more eye-catching than conventional pictograms, but are also tailored to the customer's wishes, the graphic style and the color scheme of the respective panoramic map. In this way, classic leisure activities and unique attractions are presented in a visually appealing, clear and intuitive way for guests.
sitour offers individual illustrations, especially for larger adventure areas such as adventure playgrounds or family theme worlds. These are hand-painted with all the details, tailored to the respective target group and the customer's CI specifications, and highlighted as enlarged sections in a suitable place on the panoramic map. In this way, they provide precise orientation and visually invite guests to explore.
Whether on digital panorama information systems, panoramic maps or printed overview maps, whether on summer panoramic maps or themed maps (bike park, adventure park) - sitour's individually illustrated icons provide an attractive overview and clearly understandable, language-independent communication of the leisure opportunities in a mountain region. They enhance the quality of local orientation and support cable car companies in offering their guests a unique, informative and emotionally appealing experience.
Interested?
Coolcation in mountain regions is booming. The mountain summer in Austria is therefore ideal for strong brand presentations and for reaching target groups where they are relaxed, active and particularly receptive.
Out-of-home advertising in Austria's alpine world of experience combines emotions with reach and makes brands visible where they are guaranteed attention.
With the new Loischkopfbahn and state-of-the-art digital information systems, the ski area Brandnertal is raising their year-round offer to a high-quality, future-proof level.
The ski resort Kappl is starting the 2025/26 winter season with innovative new features: the newly built slide lift and modern information systems from sitour.
The Stubai Glacier starts the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a modernized information and guidance system.
sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.
The latest survey carried out in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and is remembered for a long time.
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.