The Austrian mountains are more than just an impressive backdrop, they are also a stage for strong brand messages. With a year-round presence in Austria's alpine regions, sitour offers advertisers the opportunity to position their brands in a target group-specific, effective and budget-efficient manner. The result: high visibility, increased awareness and a lasting advertising impact far beyond the borders of the mountain regions.
Why advertising in the mountains is particularly effective can be traced back to three key success factors:
The Alps stand for untouched nature, impressive landscapes and fresh air. As places of recreation, sporting activities and leisure experiences, they offer a positive, authentic environment away from everyday routines. Whether analog or digital, out-of-home advertising blends harmoniously into a high-quality world of experience and achieves maximum attention.
In the mountains, advertising reaches a nature-loving, active and affluent audience. Guests enjoy a relaxed leisure and vacation atmosphere and are open to new ideas, brands and messages.
sitour operates the largest alpine advertising network in Austria - from top ski, hiking and bike destinations to regional family areas. The wide range of diverse analog and digital advertising media ensures broad market coverage at highly frequented locations and high campaign efficiency through target group-specific contacts. The positive image transfer of the Alpine mountain world is included.
The experienced media consultants at sitour support advertising companies from the selection of suitable mountain regions to the most effective advertising media and the most attractive advertising locations. This results in tailor-made out-of-home campaigns that guarantee maximum visibility and brand awareness among the right target groups all year round, achieve high contact numbers and use budgets efficiently.
If you want to use the power of the mountains for your brand, sitour is an experienced and competent partner for a successful alpine presence.
Get in touch with us — our media consultants will be happy to provide you with further information!
Coolcation in mountain regions is booming. The mountain summer in Austria is therefore ideal for strong brand presentations and for reaching target groups where they are relaxed, active and particularly receptive.
With the new Loischkopfbahn and state-of-the-art digital information systems, the ski area Brandnertal is raising their year-round offer to a high-quality, future-proof level.
The ski resort Kappl is starting the 2025/26 winter season with innovative new features: the newly built slide lift and modern information systems from sitour.
The Stubai Glacier starts the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a modernized information and guidance system.
sitour expands panoramic maps with individually illustrated icons - for even better orientation and guest information in summer mountain regions
sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.
The latest survey carried out in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and is remembered for a long time.
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.